A modern fashion house shaped by culture, craft, and quiet luxury 
About Sade Roxborough
Sade Roxborough began in September 2012 as a Caribbean fashion label built on simplicity, confidence, and ease, founded by Aquisha Francis, Timeka Harry, and Tonnia Matthews.
Aquisha and Timeka shaped the early design language through their technical training in pattern drafting and garment construction, translating Caribbean rhythm into clean silhouettes, breathable fabrics, and pieces that felt effortless on the body. From the start, the work was grounded in craft.
At the same time, Sade Roxborough was never only a creative endeavor. Tonnia Matthews helped build the business foundation, providing the structure, direction, and long-view strategy that allowed the label to operate with intent. The brand’s early years were defined by both design credibility and operational discipline. That combination matters. It is what made Sade Roxborough real.
The name carries meaning and place. “Sade,” often interpreted as “direct from God,” speaks to feminine presence and inner knowing. “Roxborough” honors the village in Tobago known for its calm spirit and easy pace. Together, the name signals the brand’s center of gravity: a woman who is poised, grounded, and quietly powerful.
In 2013, the brand’s early runway presence at Tobago Fashion Weekend helped establish its signature aesthetic and introduced Sade Roxborough as a distinct Caribbean voice. Minimal. Wearable. Elevated.
Design Philosphy
Sade Roxborough has always been built around a simple idea: confidence does not need noise.
The garments are designed to move with the wearer. Clean lines. Comfortable construction. Quiet elegance that feels lived in, not performative. The inspiration comes from Caribbean life, warm light, natural rhythm, and an instinct for style that blends ease with refinement.
This design philosophy became the foundation for what comes next.
Pivot to a Digital Fashion House
Sade Roxborough is now evolving into a digital fashion house, expanding beyond traditional product cycles into a model designed for modern creation, modern distribution, and modern ownership.
Led by Tonnia Matthews, the brand is repositioning as a design and IP studio that produces:
- Digital fashion concepts and editorial assets
- Production-ready technical documentation and pattern systems
- Licensable garment IP that creators and manufacturers can bring to life
- Digital wearables and virtual looks that extend the brand’s design language into new mediums
This is not a departure from the brand’s heritage. It is a strategic expansion of it.
The world is shifting toward scalable design pipelines, creator-led manufacturing, and digitally native fashion experiences. Sade Roxborough is building for that future with a foundation rooted in craft, and a direction rooted in clarity.
Where Sade Roxborough Stands Today
Today, Sade Roxborough sits at the intersection of heritage and innovation.
It is a brand with a clear design language and a modern business model. A studio that builds fashion assets people can actually use, produce, and license. A house that believes Caribbean-inspired minimalism belongs on the global stage, in fabric and in digital form.
